Varanasi, the spiritual and cultural heart of India, is also world-famous for its exquisite Banarasi silk sarees. In 2024, this ancient city came into the spotlight for another special reason — Nita Ambani’s visit to Varanasi for saree shopping ahead of her son Anant Ambani’s wedding. Her simple yet meaningful shopping experience became a symbol […]
Which Saree Stores in Banaras Are Celebrity Favourites? Banaras (Varanasi) is not just one of the oldest living cities in the world — it is also the eternal home of Banarasi silk sarees, a symbol of luxury, heritage, and royal Indian craftsmanship. For centuries, Banarasi sarees have been worn by queens, brides, dignitaries, and today, […]
When Ursula von der Leyen, President of the European Commission, arrived for India’s Republic Day celebrations on 26 January, her attire immediately drew global attention. She was wearing a maroon and gold Banarasi brocade silk bandhgala jacket, paired with off-white trousers — an ensemble that went far beyond formal diplomacy and became a cultural statement. […]
When tradition, artistry, and purpose come together, the moment becomes timeless. At the flagship Swadesh store at Eros, Mrs. Nita Ambani hosted a deeply meaningful celebration honouring India’s master artisans—an evening where craft was not only displayed, but lived, worn, and revered. Draped in a regal peacock blue Banarasi saree from Swadesh, Mrs. Ambani embodied […]
India’s fashion landscape is witnessing a powerful cultural shift. Designers are no longer looking outward for inspiration alone. Instead, they are returning to the country’s roots, reviving indigenous textiles and repositioning them for the modern world. At the forefront of this movement stands Anita Dongre, whose recent creative narrative built entirely around Banaras brocade fabric […]
When heritage meets contemporary luxury, the result is truly timeless. Sonam Kapoor—renowned for her refined fashion sensibility and deep respect for Indian craftsmanship—recently shared a beautiful moment celebrating the legacy of Banarasi weaving. Draped in an exquisite Banarasi saree, her appearance became a powerful tribute to India’s living textile heritage. A Curated Celebration of Indian […]
Banarasi sarees have always been a symbol of Indian elegance, heritage, and luxury. Over the years, Bollywood celebrities have repeatedly chosen Banarasi silk for weddings, festivals, red-carpet events, and cultural appearances—bringing this centuries-old craft back into the spotlight. From timeless classics to modern drapes, today’s leading actresses have shown how Banarasi sarees can be styled […]
Queen Máxima of the Netherlands Wore a Green Saree to Honor the Hindu Community in Suriname The global admiration for Indian textiles continues to grow, and one of the most celebrated recent examples comes from European royalty. During a state visit to Suriname in South America, Queen Máxima of the Netherlands made headlines when she […]
The charm of Banarasi silk has always held a special place in Indian fashion, and once again, it captured attention when Ananya Pandey in Orange Banarasi Saree graced an event celebrating Indian culture and handloom heritage. Her look instantly resonated with audiences who admire the beauty and craftsmanship of pure Banarasi silk. Ananya Pandey’s Look: […]
Anant Ambani and Radhika Merchant’s grand wedding, held in July 2024, continues to be remembered as one of the most celebrated events of the year. The festivities drew global attention with appearances from Hollywood personalities like John Cena and the Kardashian sisters, along with the biggest names in Bollywood. Although the celebrations took place last […]










