Where to buy Banarasi saree in Varanasi is the question that everyone has while visiting the city. This city – often called Banaras – is not just famous for these sarees. It is where they were born. For generations, skilled weavers here have been keeping this beautiful craft alive, and have been passing it down through families. Being said that, every year – brides, families, tourists, and saree lovers come to Varanasi to take home an authentic piece of this tradition.
However, the sheer number of shops and bustling markets can feel overwhelming. Almost every store claims to offer pure handloom sarees, which raises a few important questions: Where to buy original Banarasi saree in Varanasi? Where to buy real Banarasi saree in Varanasi? What is the best place to buy Banarasi saree in Varanasi without getting cheated?
That being said, the answer to your question depends on the kind of shopping experience you are looking for. There are a few who prefer exploring traditional markets and interaction with local artisans. However, some are more inclined towards authenticity, good collection, and comfortable shopping environment.
In this article, we will discuss the best Banarasi saree markets in Varanasi. Moreover, we will also provide you with some expert buying tips and stores that are trusted by customers.
Why is Varanasi Still the Best Place to Buy Authentic Banarasi Sarees?
It is no secret that Banarasi sarees are available across India. Thousands of stores, today, are selling Banarasi sarees. However, there is no comparison when it comes to buying Banarasi sarees directly from the birthland of Banarasi sarees.
For thousands of years, skilled artisans have been producing masterpieces in Varanasi, while also passing down the knowledge of the weaving process to next generations. As a result, customers have been able to access a wide range of Banarasi sarees over hundreds of years. Each manufactured piece from Varanasi has a connection to the rich Indian heritage. This is something which cannot be found in stores outside of Banaras. Therefore, Varanasi is still the best place to buy authentic Banarasi sarees in India.
From Katan silk to organza, tissue silk, georgette, and others, Varanasi has options to offer that are not to be found anywhere else. Being said that, Varanasi also offers an unmatchable shopping experience.
Best Markets to Buy Banarasi Sarees in Varanasi
There are many markets in Varanasi, having their own personalities, where you can purchase a Banarasi saree. Each of these markets have their own strengths and offerings. Do not stress much, we will help you find the right destination for your Banarasi saree needs.
- Thatheri Bazar
One of the oldest artisan-focused areas in Banaras, Thatheri Bazar offers a sneak peek into the traditional world of Banarasi weaving. The place is better suited for buyers who are into exploring lanes and learning about local history.
One can learn a lot about traditional Banarasi craftsmanship and weaving heritage by visiting Thatheri Bazar. If you are really into knowing the roots of Banarasi weaving, then this is the place to be at.
- Godowlia Market
This is often the first place visited for Banarasi saree shopping by many visitors in the city. The reason being the close proximity to the Kashi Vishwanath Temple. The place is filled with saree stores, handicrafts shops, and traditional Banarasi products.
The traditional atmosphere and the bustling streets offer an unmatchable shopping experience. However, with many sellers in the area, it is always advisable to compare the quality before making the purchase. Product authenticity is very important.
- Chowk
Another important location for shopping Banarasi fabrics is the Chowk. The place has a deep rooted connection to weaving traditions and zari craftsmanship. Not just retailers, but even wholesale buyers visit the area for Banarasi sarees.
Being said that, the place offers a look into the commercial side of Banarasi textiles. This place is a must visit for experienced shoppers who are into exploring iconic textile destinations.
- Rathyatra
Rathyatra is the most preferred area for making Banarasi saree purchases. Unlike other places, this offers a more relaxed and comfortable shopping experience. There are several established showrooms that place more emphasis on offering luxury collections and a customer-focused service.
Families, NRIs, foreigners, and brides prefer to visit Rathyatra. The reason being the wide range of collection, easier accessibility, better shopping experience and spacious showrooms. Buyers can compare large collections without the need of navigating through the bustling streets of traditional markets.
For many, Rathyatra offers the perfect balance between authenticity, variety, and convenience, when it comes to buying Banarasi sarees.
How to Avoid Getting Cheated When Buying Banarasi Sarees?
The biggest concern that most buyers have when buying Banarasi saree is whether or not they are investing in a genuine product. The rise in demand means that the number of imitation products has also increased substantially over the last few years. With limited knowledge, first-time buyers can find it difficult to differentiate between real and fake Banarasi sarees.
Being said that, there are several ways in which you can check for the authenticity of Banarasi silk saree. For instance, one can check for silk quality, zari work, fabric texture, and handloom characteristics. Moreover, you can also ask the seller for silk mark certification. Store reputation and customer reviews can also help in figuring out the authenticity of the Banarasi saree.
The important thing here is to never make a decision based on price only. Always go for stores that have a long-standing reputation. If you are in the city only for shopping Banarasi saree, then here is the guide on How to Avoid Getting Cheated When Buying Banarasi Sarees on Your Varanasi Trip. This will help you avoid common mistakes made by visitors.
Why Many Buyers Prefer Established Heritage Stores?
Banarasi saree is not just a piece of fabric to be worn on special days. It has a deep rooted connection with the Indian heritage and tradition. There is a reason why Banarasi sarees are often passed down from one generation to another. They are seen as a symbol of love, care, and purity.
For all these reasons, where you make the purchase from becomes all the more important. Established heritage stores have been protecting the authenticity of Banarasi sarees for hundreds of years. Their business has been built through customer trust, craftsmanship, and authenticity. These stores also have a long-standing relationship with weavers, which is also reflected in their unique collection, which is not to be found anywhere else.
Most buyers, including brides and families, choose to make a purchase from such stores as they offer peace of mind. They do not have to worry about the authenticity of the product. All they need to worry about is finding the saree that best suits their requirements and occasions.
JDS Banaras – Preserving Banarasi Heritage Since 1913
JDS Banaras is amongst the most prominent names for shopping Banarasi sarees in Varanasi. Established in 1913, JDS Banaras has been serving customers for more than a century, whilst also preserving the art of traditional Banarasi weaving. Over different generations, the JDS Banaras family has been working directly with the weaving community, ensuring the sustainability of craftsmanship that makes Banarasi sarees famous across the world.
The store has a wide range of Banarasi sarees. Visitors can access a unique range of Katan silk sarees, organza Banarasi sarees, tissue silk sarees, bridal wears, Meenakari designs, and jangla weaves, among other handloom pieces. Being said that, it is not just the collection that sets apart JDS Banaras. The comfortable environment and personalized assistance enhance the overall experience. Furthermore, JDS Banaras also gives time in explaining the craftsmanship behind each saree.
If you are interested in learning more about the JDS Banaras legacy, the Heritage of JDS Banaras provides a sneak peak into the century old Banarasi tradition. Many visiting Varanasi eventually find themselves at the JDS store when searching for the Best Banarasi Saree Shop in Varanasi due to its combination of authenticity, heritage, and customer trust.
Other Trusted Shopping Options in Varanasi
Sacred Weaves is another store where you can access premium and authentic Banarasi sarees. The store located in Mahmoorganj, is fast-growing as a reputed name in both the online as well as offline market for Banarasi sarees. Being said that, Sacred Weaves is more popular among buyers preferring to access collections online before visiting the store in person. So, if you are short on time, you can check out the collection online before visiting Varanasi.
Where Should First-Time Visitors Buy Banarasi Sarees in Varanasi?
If this is your first time visiting the sacred city of Varanasi, then it is better to shop from a trusted name like JDS Banaras. It can be very overwhelming to navigate crowded markets, while also having to worry about the authenticity.
Stores like JDS Banaras offer a wide range of Banarasi sarees. Moreover, you can also learn a thing or two about silk quality and weaving techniques. There is no issue with authenticity as well. So if you are an NRI, foreigner, family or a bride with limited time on hand, then JDS Banaras is the place to be at.
Final Thoughts
If the question, where to buy Banarasi saree in Varanasi is on your mind, then the answer depends on your preferences. While markets like Thatheri Bazar, Godowlia, and Chowk allow you to experience the rich culture of Banaras, areas like Rathyatra are for those who are seeking a more comfortable and personalized shopping experience.
Regardless of where you shop from, the emphasis should be on authenticity. Banarasi sarees are timeless beauty and are generally passed down from one generation to another. Therefore, it is important to buy from a trusted store like JDS Banaras.
Frequently Asked Questions
Where to buy Banarasi saree in Varanasi?
While markets like Thatheri Bazar, Godowlia, and Chowk allow you to experience the rich culture of Banaras, areas like Rathyatra are for those who are seeking a more comfortable and personalized shopping experience.
Which market is famous for Banarasi sarees in Varanasi?
Godowlia, Chowk, Thatheri Bazar, and Rathyatra are the famous markets for shopping Banarasi sarees.
Where to buy original Banarasi saree in Varanasi?
Always go for stores that are highly reputable with good customer feedback and reviews. They are the best place to buy authentic Banarasi sarees in Varanasi.
What is the best place to buy Banarasi saree in Varanasi?
Rathyatra is the place that is most preferred by buyers as it offers a wide range of collections alongside personalized shopping experience.
Can tourists buy Banarasi sarees near Kashi Vishwanath Temple?
Godowlia Market is located near Kashi Vishwanath Temple and Dashashwamedh Ghat. There are several stores to buy Banarasi sarees in the area.
How can I identify a real Banarasi saree?
One can check for silk quality, zari work, fabric texture, and handloom characteristics. These are all characteristics of real Banarasi saree.
Are Banarasi sarees cheaper in Varanasi?
In Varanasi, you get access to premium and real Banarasi sarees directly. Therefore, it is the best place to buy Banarasi sarees.
Why should I buy from an established Banarasi saree store?
Established stores not just offer authentic products but also deliver better shopping experience and guidance.
